The hottest Japanese manufacturing benchmark was w

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A Japanese manufacturing benchmark was won by a Chinese company

Abstract: insiders believe that winning Toshiba TV business may improve Hisense TV's international brand image and overseas sales to a certain extent. Hongshibin said that as an electronics giant with a history of 142 years, Toshiba's accumulation of underlying technology in the field of display technology is a supplement to Hisense

on November 14, 2017, Hisense Electric Co., Ltd., a listed company of Hisense Group, and Toshiba Corporation jointly announced in Tokyo that 95% of the equity of Toshiba visualsolutionscorporation was officially transferred to Hisense. The amount of equity transfer is tentatively estimated at 12.9 billion yen (about 754 million yuan). It is expected that the delivery will be completed by the end of February 2018 to build a fair competitive market environment

after the acquisition, Hisense will enjoy a package of businesses such as Toshiba TV products, brands and operation services, and will have Toshiba TV global brand authorization for 40 years

this means that Toshiba, once the benchmark of Japanese manufacturing industry, will become "domestic"; It also means that Hisense, which acquired Toshiba TV business, is one step closer to the global strategic deployment

Toshiba will become "domestic"

founded in 1875, Toshiba is a well-known Japanese household appliance brand in the last century. Its product advertisements with Sony, Hitachi, Sanyo, Panasonic and other manufacturers were well known in the street in those years. IHS data shows that in 2016, Toshiba TV sales still ranked among the top three in the Japanese market

in fact, before this acquisition, Toshiba had embarked on the road of "selling family property". Not long ago, the protracted Toshiba chip sale case has just been settled, and the "Japan US South Korea Consortium" led by Bain Capital, an American private equity company, will end the bidding with about 2trillion yen (about 18billion US dollars)

in recent years, Toshiba's financial situation has continued to deteriorate, dragged down by its U.S. nuclear business company Westinghouse Electric. According to the Beijing business daily, Toshiba said in a statement that the company had a net loss of 965.7 billion yen in fiscal 2016 as of March 31 this year. This is lower than the net loss of 977.4 billion yen expected by analysts on average. 21. Automatic stop at fixed time, deformation and load in the experiment. Toshiba expects the company to return to net profit for the fiscal year ending next March

but last month, Toshiba said that after calculating the taxes related to the sale of chip business, it expected a net loss of nearly $1billion in the current fiscal year. In fact, not only Toshiba, but also Japanese consumer electronics enterprises have had a bad time in recent years

"if there were no problems in the operation, the business would not be sold so easily." Said hongshibin, a senior observer of the home appliance industry

insiders believe that taking the Toshiba TV business may improve Hisense TV's international brand image and overseas sales to a certain extent. Hongshibin said that as an electronics giant with a history of 142 years, Toshiba's accumulation of underlying technology in the field of display technology is a supplement to Hisense

Nikkei Chinese commented that Toshiba, which suffered financial losses due to huge losses in its nuclear power business, was rushing to deal with non core businesses. The fate of the personal computer industry, which once dominated the world, has become the next focus

the most important and longest occurrence of sensor failure is mainly the overload of experimental force

Hisense's global layout accelerates

this year, China's color TV industry has suffered a cold winter, and the industry as a whole is depressed. For the household appliance enterprises involved, in addition to seizing the market through technological innovation and taking the high-end route, expanding the breadth of the market and accelerating the pace of internationalization have become the consistent goals of household appliance enterprises at present

in fact, this protection protects at least two acquisitions per month on average, which is not the first time Toshiba has traded with domestic enterprises

at the end of 2015, Toshiba sold the land and construction assets of Indonesia's independent color TV production plant and two trough washing machine production base to Skyworth Group, a Chinese company, at a price of about $25million at that time

according to the international finance news, in March 2016, Midea Group announced to purchase 80.1% equity of "Toshiba home appliance business" for 53.7 billion yen (about 473million US dollars), and obtained 5000 technology patents and 40 years of brand use rights

and this is not Hisense's first cross-border M & A. On July 31, 2015, Hisense and sharp announced at the same time that Hisense would invest US $23.7 million to acquire all the equity and assets of Sharp's Mexican factory, and at the same time, Hisense would obtain the brand use right and all channel resources of sharp TV in the Americas

"the overseas market used to be dominated by Japanese and Korean enterprises. In recent years, with the rise of Chinese enterprises, more and more overseas exports have been made, and the share of Chinese products overseas has increased tremendously, including Hisense, TCL, Changhong, etc., most of which are exported." Lu Renbo, Deputy Secretary General of the China electronics chamber of Commerce, said in an interview with the media, including the media

according to hongshibin, although Chinese household appliance enterprises are gradually strong in overseas markets, it is still difficult to enter the international market compared with existing global brands

with regard to the plan after the acquisition of Toshiba TV, liuhongxin, President of Hisense Group, said that Hisense would integrate the R & D, supply chain and global channel resources of both sides, quickly improve the market scale and accelerate the internationalization process

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