Application of the most humanized design concept i

The application of humanized design concept in modern commodity packaging

Abstract: today's world is in the golden age of economic development, and the growing affluence has greatly reduced the concept of diligence and frugality in the past. As life becomes more and more comfortable, people have more and more time, and the focus of value shifts to the expectation of peace and security, as well as other accompanying aspects. From a worldwide perspective, modern people are no longer satisfied with food and clothing or only use simple daily necessities. People need a rich and colorful life: rich commodities, rich entertainment, rich science and technology, rich TV programs, rich food, and elegant taste. While these commodities that meet the social and emotional needs of all kinds of people are created, they also need the packaging design of designers. In the rapidly developing business society, the indifference of human relations and human-computer relations needs humanized design. In short, humanized design is to rise from the single satisfaction of function in the past to the care of human spirit. Give more emotional, cultural and aesthetic connotations to the design. Establish a wonderful realm of harmony and unity between people and things, people and the environment. It includes human design, personalized design, human culture design, green design and other content Keywords: humanized design concept commodity packaging worldwide social needs cultural design personalized design economic development TV program packaging design

today's world is in the golden age of economic development, and the growing prosperity has greatly reduced the concept of diligence and thrift in the past. As life becomes more and more comfortable, people have more and more time, and the focus of value shifts to the expectation of peace and security, as well as other accompanying aspects. From a worldwide perspective, modern people are no longer satisfied with food and clothing or only use simple daily necessities. People need a rich and colorful life: rich commodities, rich entertainment, rich science and technology, rich TV programs, rich food, and elegant taste. While these commodities that meet the social and emotional needs of all kinds of people are created, they also need the packaging design of designers. In the rapidly developing business society, the indifference of human relations and human-computer relations needs humanized design. In short, humanized design is a kind of lead screw, which has risen from the single satisfaction of function in the past to the care of human spirit. Give more emotional, cultural and aesthetic connotations to the design. Establish a wonderful realm of harmony and unity between people and things, people and the environment. It includes human design, personalized design, human culture design, green design and so on

1The humanized design concept is the trend of the social environment

when people are intoxicated with the technological achievements brought by the industrial revolution to the packaging industry, the problem of environmental pollution also quietly enters us. People began to realize that all kinds of packaging and service scenes in my mind constantly filter the pollution of waste to the atmosphere, water, soil and so on. In this situation, the concept of protecting the ecological environment and advocating green packaging design began to spread. Designers are committed to the harmonious unity of human and natural environment, and pay attention to humanized design and environmental protection awareness. So that every link of packaging goods, from raw material selection, production and manufacturing, to product use and recycling, should be closely linked with source saving, efficient and harmless. Developing, developing and selecting green packaging materials is the first step of green packaging. Natural materials such as paper, wood, bamboo, hemp, etc. have elegant and soft colors and natural material beauty. Using them as packaging materials can give packaging works vitality, shorten the distance between human and nature, and make people feel friendly and natural. For example, in the packaging design of traditional Japanese rice wine, the designer showed ingenuity, fully considered people's psychological feelings of advocating nature and returning to the truth, wrapped natural hemp fabric outside the pottery, and then tied it with straw rope. This can not only achieve good visual effects, but also reflect the cultural connotation of green packaging design. The fresh and simple style in the work can make the sample be stretched in the first experiment and convey the characteristics of the product with a century of aging, a long history and humanized design concept

2 humanized design concept is the need of the development of the times

because modern design is produced under the premise of modern industrial production, it is bound to be branded with modern industry and technology. Packaging design is affected and restricted by modern equipment and materials, processing technology and other conditions. At the same time, with the high-speed circulation of information, people's aesthetic trend also shifts and changes. In China's packaging industry, hard and bright materials were once regarded as high-grade, glittering and translucent colors as fashion, and imitation of foreign brands and processing methods as fashion. But later, it was found that those things with too strong industrial significance lacked some tenderness and kindness, or were far away from people's lives. Under the environment of high industrial information intensity, people come back to pursue the ideas of sticking to nature and returning to simplicity. Nowadays, the establishment of the status of packaging design makes the value of design return. No matter how it changes and develops, it is a basic and eternal theme to give full play to self characteristics, maintain "personality" and grasp "human nature" in packaging design. The full embodiment of design personality can show the cognitive origin of designers and promote the development of packaging design creativity. The grasp of "humanization" can fully realize its basic efficacy, meet people's various needs in all aspects, and meet the needs of the development of the times

3 use the humanized concept to design commodity packaging

the humanized packaging design concept includes the idea of paying attention to and respecting people, emphasizing that respecting people should be the basis of enterprise business activities and people-oriented. Packaging design should not only meet the material requirements of consumers, but also pay attention to the ideological and spiritual requirements behind material treatment. The specific measures are:

i) design must understand the needs of consumers for commodity packaging, and according to the characteristics of consumers' needs, constantly innovate commodity packaging, develop and design commodity packaging that meets consumers' needs, and correctly use commodity packaging strategies to meet consumers' needs for packaging

2) commodity packaging should protect the personal safety of commodities and consumers. The safety items of relevant commodities should be marked on the commodity packaging, and there should be eye-catching safety warnings and instructions for use

3) pay attention to the applicability and reliability of commodity packaging. The packaging shall protect the packaged goods from the influence of external environmental factors, and shall be designed to facilitate handling, storage, opening, use and maintenance. The size and specification of the commodity package should be suitable for the average consumption rate of consumers, especially to ensure that the contents of the package can be consumed normally within the shelf life of the commodity, so as to avoid waste

4) according to the psychological point of view, different shapes of objects will make people have different psychological feelings, such as square with a sense of modesty, different rectangles with a sense of luxury, light pleasure or stability, etc. And unreasonable modeling will give people a sense of boredom, crisis and so on. When a customer purchases goods, the first thing he sees is the shape. Therefore, the packaging shape must meet the general psychological requirements and adapt to the common aesthetic consciousness of certain target consumer groups [2]

5) with the improvement of living standards, people's consumption concept gradually changes. Consumers should not only obtain material enjoyment, but also obtain a kind of spiritual satisfaction and emotional consumption requirements when purchasing goods. Therefore, packaging design should constantly seek innovation and change. Attract the attention of consumers with novel and peculiar shape design, and meet the consumption psychology of modern people in pursuit of relaxation and pleasure. For example, in fruit packaging, consumers buy new food and eat it more often than not. Some dealers pack fruits of different shapes and colors. Round green apples, crescent shaped yellow bananas, purple grapes, orange kumquats, etc. put them in a small box of transparent materials. Seasonal fruits of various colors and shapes on supermarket shelves are pleasing to the eye and can attract people's attention. Consumers are willing to accept this small package with multiple flavors and varieties

6) pop packaging has been increasingly favored by consumers in recent years. It has rich and varied appearance, strong three-dimensional sense, excellent three-dimensional effect, and can play a role in self publicity. Pop packaging has changed the rigid and monotonous display mode of carton packaging in the past. On the packaging of some children's products, designers make a big fuss on the box cover with rich imagination. Adopt cartoon image for modeling design. Stand up through folding and box cover. The decorative effect is lively. It is full of fun and temptation for children. In the design process, the designer organically integrates knowledge, interest and decoration, so that children can increase their knowledge and cultivate their sentiment in purchasing goods

author/chendaqiang

source: packaging world